Scope & Sequence is a product marketing consultancy. Helping dozens of B2B software companies:
Trusted by agile B2B marketing teams at
Here's the kicker. Your best-fit prospects 'go dark' after demo call, which showed features they wanted.
Product is a platform, serving multiples ICPs but, most then say: This might not be for me.
There are X vendors in B2B SaaS space today. But the biggest competitor of them all? Doing nothing.
Especially in B2B software. Your product is a perfect fit.
But as a founder or SaaS marketer who
It's harder to sell what others can't see themselves using. Not impossible, just harder and here's why.
Unclear use cases.
Your prospects want to know "How will this improve my workflow?"
Not "What could this become in three years?"
Bridge the gap.
Still reach early buyers who get your product, while winning over late-stage buyers who call it 'nice-to-have'.
Because your product was never hard to sell.
It's just been hard for others to explain.
Product teams build incredible features, sales teams default to 'feature selling' yet, prospects walk away, feeling overwhelmed.
Features are built on technical prowess, not specific to customer workflows.
Being everything to everyone. Increases TAM, but hard to differentiate who you're building for.
Without clear use cases, what you say has to become generic, thus reaching no one.
You're a Swiss Army knife. Wielding across multiple categories, competing with specialized tools everywhere.
Without clear use cases, it's confusing for prospects to see which tools should be used for their problems. Not impossible, just confusing.
It's a 3-phase process in Figma, within 3-4 weeks for 1 production-ready use case page wireframe.
Audit competitive alternatives, ideal customer profiles and your company. Goal being to identify which key use case to show.
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Take what we gathered in Phase 1 and organize all into one clear framework, exactly knowing how to talk about your key use case.
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Convert key use case into a use case page wireframe, with production-ready copy you can launch when ready.
What's included:
Multiple pages? Special pricing available.
![[headshot] image of customer for a courier & delivery service](https://cdn.prod.website-files.com/68d47b3ffd1a62cb9bd7e61d/68f414523f65034b709b9988_keith_do.jpeg)
Whether it was project managing our partner portal—including overseeing visual mockups and design, Zach was a steady force. What I appreciated most was his meticulous attention to detail and clear communication. He's an asset to any team looking to elevate their sales and marketing efforts.
![<subject>[headshot] image of a customer (for a mobility and transportation)</subject>](https://cdn.prod.website-files.com/68d47b3ffd1a62cb9bd7e61d/68f41473a0a7be3d60304c56_charlene.jpeg){kind=small}
We’d struggled to explain our differentiators in a way that clicked. Zach reframed our messaging around specific use cases, and suddenly everything—from sales calls to our product page—just made sense.
![[headshot] image of customer (for a construction company)](https://cdn.prod.website-files.com/68d47b3ffd1a62cb9bd7e61d/68f4148bdf03f1f92f62d6c8_adam.jpeg){kind=small}
Before Zach, our enablement docs collected dust. Now, every piece he created—from use-case framing to competitive insights—is something the team uses daily. He makes complex products feel easy to explain.
Give email, get use case case playbook I built.
Here's what to expect from it.
"Show, not tell" so prospects see how your software fits in their world.
Discover the 5 golden principles B2B buyers respond to—and how to apply them, step by step.
See real examples from Figma and Typeform and tactical breakdowns you can copy, adapt, and launch today.
After 10 years in sales and product marketing, the common theme I've seen? Easier to sell what buyer can see in their day-to-day.
After the demo call. Your eager buying champion takes your one-pager and 37-slide deck to their boss.
Boss: I don't got time to read this - tell me why we need this!
Because your best prospects deserve to see themselves in your product. That makes selling easier, and here's how we do it.
After your demo call. Champion shows this page to their boss. It sums up key points you spoke on. Selling what their boss needs, clarity.
Show what people can see themselves in.
If you're ready for that, let's work together and speak your buyer's language.
Here's what to expect next when you schedule a call.
Most common questions asked, your answers— and why it matters below.